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Men's jewelry market gradually formed unlimited consumption potential products to be improved

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2017-06-29 11:39

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Recently, when the reporter visited some jewelry stores, he found that with the gradual fashion and novelty of male consumer goods, men's enthusiasm for jewelry is heating up, and men's jewelry has gradually become a hot spot of jewelry consumption. Compared with this trend, it is difficult for men's jewelry products in Shenyang market to keep up with the popularity, forcing many men who love beauty to shout: "where is the jewelry we want?"

Products need to be improved

From the current market in Shenyang, there are too few ornaments specially designed for men, and the styles and types are relatively single. According to a fashionable man who is buying a necklace, he wants to buy a platinum fashion necklace, but he found that they are all thicker gold or platinum necklaces, and the style is not novel enough. For women, there are many kinds of necklaces, both traditional and fashionable. During the visit, the reporter also found that in many jewelry stores, men's jewelry is often less than a cabinet, and there are fewer varieties, slightly monotonous styles, and relatively high prices. According to industry insiders, at present, most jewelry manufacturers focus their energy, manpower, and material resources on the research and development and innovation of female jewelry, and treat the development and promotion of male jewelry as an incidental product, which has resulted in a single variety of male jewelry., Single style situation. In addition, the sales of men's ornaments in Shenyang are cut off, either expensive ornaments in jewelry stores or low-quality goods, and there is an obvious lack of middle-grade goods.

The market gradually formed

Although the market has not been able to give men enough jewelry to satisfy them, we should also see the broad potential of the male jewelry market. An insider in the jewelry industry in Shenyang said that the male jewelry market is quietly forming, which is closely related to market changes and consumer concepts. "The market has played a leading role. In Shenyang, we can see that there are more and more men's beauty salons, brand men's perfumes and skin care products emerge in endlessly, and clothing styles are not limited to one pattern. All of these are leading men's consumption. When men accept these, the matching of jewelry will naturally have requirements, and the market will be formed according to the demand." A survey conducted by the World Gold Council this year also showed that 27% of gold jewelry buyers are men, and 30% of them are bought for themselves. This shows that men's demand for jewelry is gradually increasing, which urges the formation of the men's jewelry market.

unlimited consumption potential

Once a man's consumer psychology is captured, men's money is much better than women's. Many people in the industry said that the fundamental difference between men and women buying jewelry is that male consumers don't care much about the price, but they pay much attention to the "real materials" of jewelry, and rarely buy artificial jewelry. If the men's jewelry market is developed, sales It is very impressive. A data on Chinese men's jewelry consumption shows that 67% of Chinese men aged 30 to 44 want to own diamonds. 63% of men think diamonds are the best expression of personal taste. 43% think diamonds are a symbol of achievement. 51% of men are ready to buy diamonds. These figures make jewelers full of hope for the men's jewelry market. They say that married men and successful people who buy high-end men's jewelry now account for the main part, but many fashionable young people can not ignore the consumption of men's jewelry. Their economic strength is limited. They often buy jewelry with relatively cheap prices and novel styles, but their replacement cycle is relatively short, The variety of purchases is also various, which should be paid attention.

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